What Would Google Do?

This presentation is based upon Jeff Jarvis’ 2009 book What Would Google Do? The book is one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

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About David San Filippo, Ph.D.

I am David San Filippo. I am an educator and consultant in the fields of business and human science. My business expertise are in the areas of leadership, ethics, vocational consulting, and Social Security Disability representation. My human science areas of expertise and interest are interpersonal communication, ethics, loss & bereavement, human consciousness, death & dying, and near-death experiences.
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